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Test early, test often and learn fast

Get it right from the start and take a consumer and data-driven approach to innovation from the ideation/exploration phase, all the way to go to market.

In this way, you’ll significantly increase your odds of launching successful products and services that are relevant and attractive to consumers.

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Cut out the background noise

Cambri helps you identify your target segments and hone your products and services based on their needs and preferences.

It also gives you the chance to innovate and think outside the box to ensure you create the best product possible and stay on the path to success.

Our Automated tests

Helping companies big and small

what our clients say

“We use Cambri to quantify the results we get from a focus group, to test packaging designs, and much more.”

Julia Neergaard Laursen

Innovation Projects Lead at Nestlé Nordics

"Cambri is well designed and our preferred tool for concept testing."

Kasper Andreasen

Head of Insights & Category at Royal Unibrew

"We use Cambri extensively on a global level. It is quick, cost-efficient, and flexible."

Dr Kevin Deegan

Head of Consumer Insight at Valio

How Cambri can help you

Identify growth opportunities

Understand consumer segments, the size of the price and your right to win in that segment, as well as who you should target for growth.

Understand category drivers

Learn how to win in that segment. Discover what’s driving decision making there and what they are consuming today.

Start broad: Screen ideas

Prepare a list of up to 30 high-level ideas/features to understand which ones to continue with and which ones to park.

Iterate concepts

Cambri will guide you in crystallising your concepts and testing your value proposition. Understand the potential and uncover the strengths and weaknesses.

Pack design optimisation

Understand the stopping power and findability of your pack on the shelf. Understand what is drawing attention to it in a positive and negative way.

Change the culture

Let more voices be heard and more hypotheses tested to drive a more creative, inclusive and data-driven culture across your company.

Ready to Innovate?

Get started
with Cambri