In this webinar, Dr Apramey Dube, Senior Research Manager at Cambri, and Dr Outi Somervuori, Co-Founder & Head of Managed Services at Cambri, highlight the ways you can boost your products to maximise your offer.
In this session, we'll:
- Take a look under the hood – Find out what drives consumer choices and will make your product stand out from the competition.
- Explain how to tailor your offering – Learn how to find the best portfolio size and select which products to include.
- Talk maximum impact – Investigate what packaging sizes and price points will maximise your product's appeal.
Our speakers
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Dr Apramey Dube
Apramey is a consumer insight and CX expert with 10+ years of extensive experience in generating actionable insights. Focusing on customer experience and value creation, Apramey holds a PhD in marketing and is responsible at Cambri for working with pricing research, concept tests and other managed services.
Dr Outi Somervuori
Outi is a co-founder and Head of Managed Services at Cambri. She has extensive experience in market research as a product manager (client side), academic research (Aalto & Stanford Universities) and business research. Her main focus is pricing research, especially the psychology of pricing, which she published a book on. Outi has also appeared in the media including BBC, Yle and Helsingin Sanomat.
Ready to optimise your product portfolio and stand out from the crowd?
Get your access link here