Niklas Rinne, Marketing Director at Sinebrychoff, part of Carlsberg Group, present at Cambri's Launch AI release event how iterative testing helped them do the biggest lager beer launch in Finland in the last 5 years.
It is like a textbook example of iterative testing thorughout the innovation process where each step and stage increases the understanding of what consumer need they are solving and how they should solve it. It is a great example where iterative testing becomes the thing that brings the product and marketing team together making sure those two teams work hand in hand all the way from an exploration phase to a go to market phase.
Watch the video (29 min) down below to hear Niklas take us through that case:
