Demystifying consumer insights and making knowledge available to everyone

Heli is the founder of Cambri and also leads Product development. She holds a PhD in marketing. Her studies have focused on understanding how consumers create value for themselves by using brands and products. Heli believes that today's winners are ambitious purpose-driven teams who learn fastest.

Dani is a co-founder and also chairs the Sales team. A strong believer in innovation, he views it as a fundamental part of a company's success. Dani encourages the implementation of customer insights into product development processes to ensure successful launches.

Outi is a co-founder and Head of Research. She has extensive experience in market research as a product manager on the client side, academic research (Aalto and Stanford universities) and business research. Her main focus is pricing research, especially the psychology of pricing, which she published a book on. Outi has also appeared in the media including BBC, Yle and Helsingin Sanomat.