Get to really know different customer groups
Learn more about your target groups in terms of demographics, attitudes and behaviour.
When to use Cluster analysis
- Identifying homogeneous segments with unique preferences and behaviour compared to others.
- Exploring how to grow in different categories and markets.
Benefits and value provided
- Allows you to simulate different consumer segmentations easily and fast.
- Allows you to identify target segments.
- Guides you in developing tailored solutions for different segments.
More Methods
Discover other options
Conjoint Analysis
Understand what your customers value in your product with Conjoint. Learn how much each feature influences your demand and sales, and estimate what price premium you can charge for improved features.
NLP (Natural Language Processing)
Including open-ended questions in a survey can generate thousands of sentences to make sense of. But this isn’t a problem with Cambri’s proprietary NLP solution. In a matter of seconds, you’ll get an understanding of what consumers are talking about, and whether the sentiment is positive, negative or neutral.
TURF Analysis
TURF is a method that can be used to gain insights about market potential and optimal portfolio strategy given limited resources, as it shows the incremental reach of adding an option to the existing portfolio.
MaxDiff
MaxDiff helps identify consumer segments and why certain consumers are attracted to certain products. It uses an indirect questioning technique to ask respondents to choose their favourite from a subset of attributes and uses statistical modelling to estimate the utility respondents assign to each attribute.