Why is Packaging design testing important?
When it comes to consumer goods, product packaging is one of the key consumer touchpoints and marketing media. Attractive packaging that stands out from the crowd creates a positive feeling for the product, offers important information about its content and supports brand communications.
Because packaging design is resource-intensive work, it’s smart to ensure that the design truly resonates with your potential customers
When to use Packaging desing testing
- Deciding between two or more package design options, i.e. A/B testing.
- Creating a new package design.
- Finding the right sales arguments for retail.
Case Studies
Cambri under the spotlight
Methods related to Packaging design testing
How does it work?
NLP (Natural Language Processing)
Including open-ended questions in a survey can generate thousands of sentences to make sense of. But this isn’t a problem with Cambri’s proprietary NLP solution. In a matter of seconds, you’ll get an understanding of what consumers are talking about, and whether the sentiment is positive, negative or neutral.
Quotes
Neque, pulvinar vestibulum
“We use Cambri to quantify the results we get from a focus group, to test packaging designs, identify how a product would best be introduced to the market, and much more.”
Julia Neergaard Laursen
Innovation Projects Lead at Nestlé Nordics
“It has been very convenient that our copywriter has been able to use the results from Cambri to inform their work. As we now know what style of messaging works and does not work, we can tailor all of our brand assets accordingly.”
Sanna Dooley
Chief Commercial Officer
"Instead of trying to understand the past, let's use consumer insights to decipher the future."
Dr Oskar Korkman
Market Strategist & Co-founder at Alice Labs