- Academic research and design thinking best practices help you crystalise your insights hypothesis and value proposition.
Cambri automated process
We do the hard work for you
You
1 Define your business question and insert your stimuli
2 Automated test generated
- Based on your stimuli.
- Customisable so you get the necessary insights for decision-making.
- Expert methods and AI running under the hood.
3 Order test
- Create / Choose target groups.
- Country / Countries.
- Nº of interviews.
4 Data collection
- Access to 200+ million consumers globally.
- Alternatively, use your own respondents.
- Takes from hours to days, depending on the reach of your target group.
5 AI powered automated insights
- Launch AI Score - a 2X more accurate launch success prediction than traditional KPIs
- Launch AI Advice - Automated summaries and recommendations on how to improve your concept
- KPIs and benchmarks.
- Cross-market and target group comparisons.
- Consumer segmentation simulations.
- Automated summary & analysis of open-ended answers by Cambri’s proprietary NLP solution and GPT.
- Digital dynamic dashboard, PPT, cross-tab, raw data.
6 Make decisions
- Use data and insights to review your ideas and move forward with the best-performing ones, make adjustments to strengthen and improve potential ones, or discard weaker ones.
- Launch more successful and relevant products and services.
Iterate your way to successful product innovations
We make advanced consumer research easy and amplify innovation.
With Cambri every team can run iterative product innovation and only bring relevant products to market fast.
Use cases
Nestlé uses Cambri as a concept testing tool to gather consumer insights
In today’s fast-paced consumer goods market, success is dependent on how well a company can listen...
At Anora, iterative innovation and product testing are part of the company culture
Iterative innovation is easy when you use the right tools and encourage the right culture. Rauni...
Find out how 110+ global brands use Cambri to amplify innovation and reduce waste.
“We use Cambri to quantify the results we get from a focus group, to test packaging designs, identify how a product would best be introduced to the market, and much more.”
Julia Neergaard Laursen
Innovation Projects Lead at Nestlé Nordics
“It has been very convenient that our copywriter has been able to use the results from Cambri to inform their work. As we now know what style of messaging works and does not work, we can tailor all of our brand assets accordingly.”
Sanna Dooley
Chief Commercial Officer at Kyrö Distillery
“The best part of Cambri is that we get results very fast. It’s also cost-effective: we can get reliable results with a reasonable investment.”
Anna Hakamies
Head of Product Development and Partner at Solar Foods
"Instead of trying to understand the past, let's use consumer insights to decipher the future."
Dr Oskar Korkman
Market Strategist and Co-founder at Alice labs
Case Studies
See Cambri at work
